Building the Marketing Foundation

What is a Marketing Plan?

A marketing plan is your roadmap that keeps you from getting lost when faced with marketing decisions.  It is tough to have a strategy in place and reach your goal if you don't know what you are aiming to do.

What is Involved?

We will spend one hour a week for eight consecutive weeks coaching and guiding you through the contents of a marketing plan.  We will break down the process into manageable segments and teach you the importance of each step along the way.

After Eight Sessions You Will:

• Know who your primary and secondary target market is and how to reach them
• Understand what makes your business unique, and how to share that with potential customers
• Have the correct messages for the right methods of marketing
• Have the right tools to measure your marketing efforts
• Know how to maximize your marketing dollar to get the best bang for your buck
• Have a customized report to help ensure you are making the correct business decision